Strategic Planning
RDA offers a wide-range of strategic planning services to help organizations change, expand, and grow revenue and profitability. Essentially, we help our clients build their strategic business development competencies by deploying a disciplined and rigorous strategy management process, which integrates situation assessment, strategic framework building and business planning. Process components may include one or more of the following:
1. Conduct Thorough Situation Assessment, e.g.,
- Assess the current and near-term business climate and marketplace dynamics
- Estimate market size
- Conduct thorough competitor analysis
- Perform customer needs analysis
- Facilitate Situation Assessment Review
2. Conduct Strategic Framework Building Exercise
Part One; e.g.,
- Build market strategy matrix (Hi/Lo market growth rate vs. Hi/Lo competitive position)
- Conduct “Six Forces Analysis”
- Analyze OBS’s direction in terms of the “Twelve Grand Strategies”
- Determine appropriate marketing mix of products (services), price, placement, and promotion
Part Two, e.g.,
- Study actual vs. planned revenue history for current business development efforts
- Analyze current market trends
- Study current relative competitive position
- Articulate vision, mission statement, practice, expertise, value proposition, and competitive distinction
3. Create Business/Marketing Plan, e.g.,
- Clarify Current Vision and Purpose
- Market Analysis
- Competitive Analysis
- Current Year Strategic Plan
- Current Year Marketing Mix Strategy – Products and Services, Pricing, Placement, and Positioning
- Current Year Sales Strategy and Tactical Plans
